We are Shujaaz Inc

WE BREAK DOWN BARRIERS SO YOUNG PEOPLE CAN TAKE CONTROL OF THE FUTURE

WELCOME TO SHUJAAZ INC.

WE BELIEVE THE NEXT GENERATION CAN TRANSFORM SOCIETY FOR THE BETTER.

By 2030, the number of people under the age of 30 living in Africa will exceed 1 billion and represent 65% of the continent’s population.

Right now, they face disempowering internal narratives, restrictive social norms, and an economic system that excludes them – but we’re changing things.

OUR VENTURES INSPIRE ENTERTAIN AND MOBILISE 9.5 MILLION YOUNG PEOPLE.

WE INSPIRE, ENTERTAIN AND MOBILISE +8.5 MILLION YOUNG PEOPLE

Based in Nairobi, Kenya, we’re a B-Corp certified social impact business.

We’re powered by investors, corporates and donors, who work with us to co-create scalable, sustainable solutions to some of the world’s most intractable challenges.

 

Based in Nairobi, Kenya, we’re a B-Corp certified social impact business.

We’re powered by investors, corporates and donors, who work with us to co-create scalable, sustainable solutions to some of the world’s most intractable challenges.

 

THE SHUJAAZ INC NETWORK

We launched ‘Shujaaz’, our first youth brand and our namesake, in 2009. Today, Shujaaz is one of the world’s most successful media for social change programmes, reaching 60-70% of 15-24 year-olds in Kenya with authentic, trusted, barrier-breaking media.

 

In 2020, we developed Mesh, the first online community for entrepreneurs in the informal economy. After a successful seed-funding round in 2022, Mesh became independent, now reaching more than 800,000 micro-entrepreneurs.

 

In 2024 we began incubating our third venture, WaCurious, a national research community of 3000+ young Kenyans.

Digital fans in our network are taking control:

they earn $21 more a month than non-fans

Digital fans in our network are taking control:

they are 43% more likely to use condoms than non-fans

Our network creates:

$10 of value for every $1 we spend

Urban teenage girls in our network are taking control:

they are 2.7x less likely to marry in their teens than non fans

Urban teenage girls in our network are taking control:

they are 2.4x more likely to delay childbirth

EVERYTHING WE DO IS GROUNDED IN WORLD-LEADING RESEARCH

Our expert team, rigorous annual youth surveys, and innovative, participatory research methods ensure that we understand what’s really going on for young people, the barriers they face, and the solutions with the potential to scale.

YOUNG & KENYAN:
7 YEARS, 13,000 INTERVIEWS WITH KENYA’S MOST IMPORTANT GENERATION

An essential guide to the trends that will shape their future.

Check-out our new data visualisation report to understand the big trends that are shaping this crucial generation’s future. If you’re designing policies, programmes or products for young people – this is for you.